Marketing Specialist

Key Responsibilities and Duties

1. Market Research & Industry Analysis

• Conduct research on assigned industries, market trends, and customer behaviors.
• Analyze competitors, industry events, and market positioning.
• Identify and define target audiences, including exhibitors, visitors, buyers, and industry professionals.
• Develop visitor and exhibitor personas to support marketing strategies.
• Gather market intelligence and provide recommendations for project growth and differentiation.
• Maintain and update industry databases and prospect lists.

2. Marketing Planning

• Develop comprehensive marketing plans for assigned exhibitions and events.
• Define campaign objectives, key messages, target segments, timelines, and promotional activities.
• Prepare and manage project marketing calendars.
• Coordinate marketing initiatives with sales, operations, and project teams.
• Monitor marketing budgets and ensure cost-effective execution.

3. Content Marketing

• Develop content strategies aligned with project objectives.
• Create and manage website content, landing pages, and promotional materials.
• Write and edit email marketing campaigns, newsletters, and event announcements.
• Produce social media content and manage content schedules.
• Prepare marketing materials, press releases, media kits, and promotional copy.
• Ensure consistency of brand messaging across all communication channels.

4. Campaign Management

• Work closely with external marketing and advertising agencies.
• Prepare campaign briefs, including:
  • Campaign objectives
  • Target audience
  • Key messages
  • Budget allocation
  • Campaign timelines
• Review and approve advertising creatives and marketing materials.
• Coordinate campaign execution across multiple channels.
• Monitor campaign performance and ensure delivery against agreed KPIs.
• Recommend optimization actions to improve campaign effectiveness.

5. Digital Marketing Coordination

• Coordinate digital marketing activities including social media, email marketing, website updates, and online promotion.
• Track campaign performance metrics such as leads, registrations, website traffic, engagement, and conversion rates.
• Prepare regular performance reports and insights.
• Work with agencies and vendors to optimize marketing outcomes.

6. Stakeholder & Cross-Functional Collaboration

• Collaborate with Sales teams to align marketing activities with exhibitor and visitor acquisition goals.
• Work with Graphic Designers and content contributors to develop marketing materials.
• Coordinate with Operations teams to support event promotion and execution.
• Liaise with media partners, industry associations, and external stakeholders when required.

7. Reporting & Performance Analysis

• Monitor project marketing KPIs and campaign effectiveness.
• Analyze marketing data and provide actionable recommendations.
• Prepare weekly, monthly, and post-event marketing reports.
• Evaluate campaign ROI and identify improvement opportunities for future events.

Job Requirements / Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or related fields.

Experience

• Minimum 2–4 years of experience in Marketing, Event Marketing, Exhibition Marketing, B2B Marketing, or related fields.
• Experience in project-based marketing environments is preferred.
• Experience working with external agencies is an advantage.

Knowledge & Skills

• Strong market research and analytical skills.
• Excellent content writing and communication skills.
• Project management and coordination capabilities.
• Understanding of digital marketing principles and performance metrics.
• Strong organizational and multitasking skills.
• Proficiency in Microsoft Office and marketing tools.
• Ability to interpret marketing data and generate insights.
• Good command of English, both written and spoken.

Personal Attributes

• Proactive and result-oriented.
• Strong sense of ownership and accountability.
• Detail-oriented and well-organized.
• Ability to work independently and under pressure.
• Strong interpersonal and stakeholder management skills.

Benefits

-        Competitive salary package with monthly KPI bonus

-        Project performance-based bonuses.

-        Year-end bonus in line with individual and company performance.

-        Social insurance in accordance with Vietnamese labor laws.

-        Private health insurance.

-        Working hours: 8:30 AM – 5:30 PM, Monday to Friday.

-        Opportunities to work in an international environment, including potential onsite opportunities at the headquarter.

-        A young, dynamic, and performance-driven workplace with a collaborative and growth-oriented culture.