Media and Designer

Job Purpose

The Media & Designer is responsible for creating high-quality visual and multimedia content that brings the school’s brand, values, and daily life to life. This role plays a key part in ensuring all marketing materials reflect a premium, aspirational, and consistent brand image, supporting student recruitment and brand awareness.

Key Responsibilities

1. Graphic Design:

• Design marketing materials across both digital and print: Social media posts, Event materials (backdrops, standees, invitations), Brochures, prospectus, presentations
• Ensure all designs align with brand guidelines and premium positioning
• Maintain consistency across all touchpoints

2. Photo & Video Production:

• Capture high-quality photos and videos of: School events, Campus and facilities, Students’ activities and learning moments
• Edit videos for social media, campaigns, and events
• Create short-form content (Reels, Videos)

3. Content Creation Support:

• Work closely with Marketing Manager to develop visual storytelling
• Translate ideas into engaging visual content
• Suggest creative formats and trends to improve engagement

4. Media & Creative Production:

• Oversee Prepare and format content for publishing across platforms
• Ensure visuals are optimised for each platform (Facebook, Instagram, LinkedIn)
• Support real-time content during events (live updates, quick edits)

5. Event Media Coverage:

• Be present at key school events to:
  • Capture photo/video content
  • Deliver same-day or next-day content for social media
• Ensure every event is well-documented and usable for future campaigns

6. Brand & Quality Control:

• Maintain high visual standards across all outputs
• Ensure all materials reflect a premium international school image
• Continuously improving visual identity and storytelling

7. Team Management & Collaboration

• Collaborate with different departments within Uppingham Hung Yen and Head Office to ensure high-quality visual and multimedia content in line with the brand guidelines and values.
• Support Head of Admissions & Marketing in managing the school’s marketing plan and budget to track performance and financial effectiveness in terms of lead generation.
• Support Brand & Partnership team at Head Office as needed within the scope of work described above.
• Other tasks as assigned by Head of Admissions & Marketing. This Job Description is not limited to the duties / responsibilities described above and will be subject to changes to incorporate any duties / responsibilities to reflect the job scope / business requirements.

Safeguarding Statement:

Uppingham Hung Yen is fundamentally committed to safeguarding the children in our care and their welfare is our top priority. All adults in the school community are expected to follow its Safeguarding procedures and are required to undertake safeguarding checks. Staff will hold a clean enhanced Disclosure and Barring Services check or police check with no question regarding suitability to work with children.

Experience:

• 4–5 years in design, media, or content creation
• Experience in education, lifestyle, or premium brands is a plus

Requirements:

1. Academic degree required: Bachelor’s degree or equivalent in Graphic Design, Multimedia, Marketing, or a related field is preferred
2. Professional skills:

• Strong skills in:
  • Adobe Photoshop, Illustrator
  • Premiere Pro / CapCut / After Effects (or equivalent)
• Good photography and videography skills
• Strong visual storytelling ability
• Understanding of social media trends and formats