Your scope will include, but not limited to, the following responsibilities and will be aligned with your line manager, Digital Marketing Manager:
- Plan the full package of digital marketing as a solution for clients.
- Responsible for the daily running of all searches, social, and display advertising campaign.
- Measure and report performance of all digital campaigns, and assess against goals (ROAS, CAC, CPO ...)
- Identify trends and insight and optimize spend and performance based on insights.
- Plan, execute and measure experiment and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience/behavior.