Part-time Tracking & Analytics Specialist (GTM/GA4)

Implement and manage tracking systems using Google Tag Manager (GTM)
Configure and maintain Google Analytics 4 (GA4) for websites and landing pages
Set up and standardize UTM parameters for all marketing campaigns
Implement and monitor conversion tracking for:
Google Ads
Meta Ads (Facebook/Instagram)
Microsoft Ads
Ensure accurate ecommerce event tracking, including:
Purchase
Add-to-cart
Begin checkout
View item
Lead submissions
Implement and maintain server-side tracking solutions using platforms such as Stape and Server-side Google Tag Manager (sGTM)
Configure integrations such as:
Meta Conversion API (CAPI)
Google Ads Enhanced Conversions
First-party tracking solutions
Audit and troubleshoot tracking issues across websites and advertising platforms
Investigate and resolve discrepancies between ad platforms and analytics data
Maintain organized tracking documentation and UTM structures
Support the marketing team in ensuring all campaigns, landing pages, and ecommerce flows are properly tracked
Collaborate with developers and marketers to improve tracking accuracy and attribution quality

Strong hands-on experience with Google Tag Manager (GTM)
Strong understanding of Google Analytics 4 (GA4) configuration, event tracking, and reporting
Experience implementing conversion tracking for:
Meta Ads
Experience with server-side tracking and tools such as Stape
Familiarity with Server-side GTM (sGTM) and Conversion API integrations
Good understanding of:
UTM tracking structures
Attribution models
Ecommerce tracking flows
Experience troubleshooting tracking and attribution issues
Familiarity with Shopify tracking setup is highly preferred
Ability to explain technical tracking setups clearly to marketing teams
Strong analytical, problem-solving, and documentation skills
Ability to work independently and manage tasks effectively
Why you will love working here
- Competitive salary based on experience
- Flexible working environment
- Opportunity to work on real-world ecommerce and marketing projects
- Exposure to multi-platform tracking and analytics systems
- Opportunity to grow expertise in advanced analytics and server-side tracking technologies