Partnership Marketing Executive (3PO - Food App)

Assist Digital Commerce Team Leader in managing and growing online sales channels, with primary responsibility for Third-Party Online (3PO) platforms and support others Online Sale Platform (Own App, E-Commerce)

Drive sales growth, campaign execution, operational optimization, and customer experience enhancement across delivery platforms while ensuring strong collaboration with internal stakeholders and external partners.

Act as the key contact point for delivery platform operations, sales performance tracking, and partnership development to support company business objectives.

Key Responsibilities1. Delivery Channel Management

• Manage daily operations and performance of delivery channels (3PO), including:
  • ShopeeFood
  • Grabfood
  • GreenSM
  • BeFood
  • Up coming Delivery Partner
• Monitor delivery platform performance to ensure operational efficiency and service quality.
• Coordinate with delivery partners to ensure smooth execution of campaigns, promotions, and platform visibility activities.
• Support implementation of new delivery features, operational improvements, and platform integrations.

2. Sales Performance & Campaign Management

• Execute sales-driven marketing campaigns for delivery channels in alignment with company business objectives.
• Monitor delivery sales performance, platform KPIs, and campaign effectiveness on a daily, weekly, and monthly basis.
• Analyze sales trends, customer behavior, and operational data to identify growth opportunities and improvement areas.
• Proactively propose tactical campaigns and partnership initiatives to drive traffic, conversion, and sales growth.

3. Partnership & Platform Management

• Build and maintain strong relationships with delivery platform partners and related stakeholders.
• Coordinate with partners on:
  • Campaign execution
  • Platform visibility
  • Commercial activities
  • Joint promotions
  • New initiatives
• Support negotiation and alignment of partnership activities to maximize business performance and brand visibility.

4. Customer Experience & Operational Support

• Monitor customer feedback and delivery service quality across platforms.
• Coordinate with Operations and Customer Service teams to ensure timely issue resolution and customer recovery.
• Analyze customer feedback, operational issues, and service trends to improve customer satisfaction and delivery experience.
• Support operational setup and process improvement initiatives for delivery channels.

5. Cross-functional Collaboration

• Work closely with internal stakeholders to ensure effective execution of delivery campaigns and operational initiatives, including:
  • Brand Marketing
  • Operations
  • CRM/App
  • Digital Transformation & IT
  • Finance
  • Supply Chain
  • Customer Service
  • Design Team
• Coordinate campaign rollout and operational alignment for nationwide delivery activities.

Education

• Bachelor’s Degree in Marketing, Business Administration, E-commerce, or related fields.

Experience

• 3 years of experience in:
  • Partnership Marketing
  • 3PO Delivery/E-commerce Operations
  • Trade Marketing
  • Sales-driven Marketing
• Experience working with food delivery platforms and 3PO partners or Own App Management is highly preferred.
• Background in F&B, Retail industries is an advantage.

Skills & Competencies

• Strong analytical thinking and business performance tracking skills.
• Good understanding of delivery operations and customer journey management.
• Good communication, coordination, and stakeholder management skills.
• Strong execution capability and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in data analysis and reporting.
• Problem-solving mindset with strong operational follow-up capability.