PR, Brand & Crisis Management Manager

RESPONSIBILITIES:

1. PR & Crisis Management

· Develop and enforce crisis-communication protocols; lead immediate response actions for any incident affecting corporate reputation.

· Serve as the primary liaison for crisis escalation and decision-making with senior leadership.

· Monitor media, social sentiment, and emerging issues to proactively address reputational risks.

· Train leadership and key teams on crisis communication and media interaction.

· Conduct after-action reviews and maintain continuous improvement of crisis readiness.

2. Corporate & Brand Communications Strategy

· Lead comprehensive internal and external communication strategies to strengthen brand reputation and stakeholder confidence.

· Oversee corporate messaging frameworks, brand storytelling, and PR content direction.

· Prepare high-quality speeches, press releases, talking points, Q&A, and crisis responses for executives.

· Cultivate strong relationships with media, government agencies, industry associations, and key community partners.

· Provide strategic communication counsel to business units and senior management.

3. Social Media & Digital Engagement

· Oversee multi-platform digital strategy (Facebook, LinkedIn, TikTok, YouTube, etc.) to drive visibility and engagement.

· Manage content planning and ensure consistency of brand voice and messaging across all touchpoints.

· Conduct social listening, track sentiment data, and execute rapid-response tactics when required.

· Analyze platform performance through data-driven KPIs such as reach, engagement, conversion, and sentiment; optimize campaigns accordingly.

4. Event & Reputation Experience Management

· Lead planning and execution of corporate events, press conferences, community programs, customer and investor events, and internal branding initiatives.

· Create annual event roadmaps aligned with marketing and business objectives.

· Manage vendor sourcing, budgets, contracts, and on-site execution to ensure premium brand representation.

· Conduct event performance evaluation and implement improvements.

5. Brand Identity & Physical Touchpoints Governance

· Oversee brand compliance across all physical brand touchpoints including uniforms, signage, name badges, and employee appearance standards.

· Review, improve, and enforce brand guidelines related to corporate identity and visibility assets.

· Lead periodic audits to ensure consistent brand experience across all properties.

REQUIREMENTS:

·         Bachelor’s degree in Communications, PR, Marketing, Journalism, Business Administration, or related fields.

·         8–10 years of experience in Branding, PR, Corporate Communications, or Crisis Management including at least 3 years in a managerial position.

·         Proven capability in media relations, reputational risk management, and crisis communication.

·         Excellent written and verbal communication skills in both English and Vietnamese.

·         Strong public speaking and presentation skills, with confidence in spokesperson duties.

·         Proficient in digital communication analytics, social listening, and media monitoring tools.

·         Solid understanding of crisis-mitigation frameworks and communication governance.

·         High level of integrity, confidentiality, and judgment in handling sensitive matters.

·         Ability to influence, collaborate, and build strong stakeholder relationships across all levels.