Product Marketing Executive (Food & CPG)

Assist Retail Marketing Manager in terms of developing and executing brand merchandise projects — from concept to in-store launch.

This role ensures each merchandise item reflects the brand identity, launches on time, and delivers both commercial results and brand value.

• Understand the brand DNA: analyze target customers, brand essence, and seasonal direction to develop merchandise ideas aligned with brand strategy.
• Develop merchandise concepts: create product ideas (theme, materials, colors, messages, and moodboard) consistent with ongoing marketing campaigns.
• Collaborate with Design Team: brief concepts, review mockups, evaluate feasibility and production quality.
• Coordinate with Procurement Team & Suppliers: collect quotations, compare samples, check quality, monitor production, and ensure on-time delivery.
• Work with QA Team: clarify product information for official disclosure and ensure all required documentation and certifications for merchandise are properly completed.
• Collaborate with Production and Planning Team: ensure product quantity, quality, and delivery timeline are aligned with launch plans.
• Manage project timeline: plan and track all stages from ideation to product launch; update and report progress regularly.
• Support store implementation: guide visual merchandising, manage POSM display, and ensure merchandise rollout across stores.
• Monitor performance: track sales data, analyze product effectiveness, prepare reports, and propose next actions for improvement.
• Others scopes of work assigned by line manager

• Bachelor’s degree in Marketing, Business Administration, Design, or related fields.
• Min 1-2 years of experience in F&B, Retail, Lifestyle, or Fashion merchandising.
• Solid understanding of the design–production–launch process.
• Strong aesthetic sense and brand thinking, with awareness of market trends.
• Excellent project management, planning, and cross-functional coordination skills.
• Detail-oriented, proactive, and results-driven.
• Proficient in Microsoft Excel / Google Sheets and familiar with project management tools (e.g. Notion, Asana, Monday).