Project Sales Manager (Design & Build)

1. Purpose

- This role leads the national Small & Medium (S&M) Project business by defining strategy, building organizational capability, and orchestrating cross-channel execution to deliver a strong project pipeline and sustainable, profitable growth.

- Design and lead the national S&M project strategy—covering segmentation, customer targeting, channel deployment, and capability development—to unlock long-term growth opportunities.

- Build, coach, and manage a high-performing S&M organization (PDE, PSE, Market Access, Project Channel roles) to ensure strong pipeline creation, influence, and conversion across all regions.

- Drive owner-level engagement and specification influence with developers, hospitality groups, retail chains, and institutional owners to secure multi-site and repeat project opportunities.

- Ensure seamless cross-functional alignment with Professional, Retail (SSO/LSO/KAR), MTI/LSO chains, Technical, Marketing, and Commercial Excellence to deliver consistent and unified project execution.

- Strengthen governance on pricing, funnel management, CRM discipline, and compliance to protect margins, reduce leakage, and enhance Dulux’s competitiveness in the S&M project market.

2. Responsibilities

a. Lead National S&M Strategy & Execution Framework

Develop and execute the end-to-end S&M Project strategy, covering segmentation, customer targeting, channel governance, and cross-functional deployment.

b. Build & Develop S&M Organizational Capability

Lead Project Development Executive - ex. MDO, Field Project Executive – ex. DGO, National Strategic Account Manager – ex. Market Access, and Project Channel Manager LSO MTI roles; ensure capability building, discipline, and high performance.

c. Oversee Owner-Level Influence & Sector Penetration

Guide National Strategic Account Manager – ex. Market Access roles to penetrate key sectors (residential, hospitality, retail, institutional, government

• Bachelor’s degree in business, Engineering, Architecture, Marketing, or related field.

• Minimum 7–10 years in project sales, key account management, specification or commercial leadership roles.

• Strong experience managing multi-site customers, developers, hospitality groups, or institutional owners.

• Proven track record in building teams, driving strategy, and executing through cross-functional stakeholders.

• Strategic thinking and strong commercial acumen

• Strong leadership and coaching capability

• Excellent project management and stakeholder-influencing skills

• High proficiency in presentations and negotiation

• Ability to drive alignment across Professional, Retail, Technical & Marketing teams

• Strong analytical skills: funnel management, data visibility, pipeline forecasting

• Clear communicator, collaborative, and able to work through ambiguity

• Strong executive presence; professionally well-presented and confident in customer-facing environments

• Good command of English (written & spoken)

• Willingness to travel across regions