Regional Marketing Specialist

1. Product Preparation & Market Implementation Support

• Support regional and country teams in preparing product launch and implementation materials for triSure and SPOT-MAS Eva product lines.
• Coordinate with local country teams to understand market needs, clinical workflows, customer feedback, and implementation challenges.
• Assist in adapting regional product materials into country-ready assets while ensuring scientific accuracy and brand consistency.
• Support preparation of product training materials, product guides, FAQs, sales tools, objection-handling documents, and customer-facing presentations.
• Help monitor country readiness for product deployment, including product knowledge, communication materials, and implementation requirements.

2. Product Communication & Guideline Deployment

• Act as a key coordination point from headquarters to ensure product messages, positioning, and implementation guidelines are clearly communicated to all markets.
• Support development and deployment of standardized product messaging for triSure and gynecology cancer screening portfolios.
• Ensure country teams are aligned with headquarters guidance on product claims, clinical value proposition, intended use, testing workflow, and key communication points.
• Maintain organized records of product materials, version control, and updates to ensure teams are using the latest approved documents.

3. Cross-functional Coordination

• Work closely with Regional Medical, Medical Affairs, R&D, Laboratory, Regulatory, International Business Development, and country commercial teams to prepare accurate and practical product content.
• Coordinate internal inputs for technical documents, product brochures, training decks, scientific content, and implementation guidelines.
• Translate complex scientific and technical information into clear, structured, and commercially useful materials for country teams and external stakeholders.

4. Product Positioning & Message Development

• Support the development of differentiated product positioning for triSure and SPOT-MAS Eva across regional markets.
• Help analyze customer needs, competitor offerings, market trends, and clinical practices in prenatal screening and gynecology cancer screening.
• Assist in refining product value propositions for different stakeholder groups, including clinicians, hospitals, laboratories, distributors, and patients.
• Contribute to message testing, product storytelling, and communication frameworks for regional campaigns and launches.

• Bachelor’s degree or higher in Biomedical Science, Biotechnology, Genetics, Molecular Biology, Pharmacy, Medicine, Public Health, or related disciplines.
• Background in women’s health, prenatal screening, oncology, or molecular diagnostics is an advantage.
• Product Skills: Proficiency with scientific publications and citation management. Strong ability to convert complex scientific information into simple, structured, and practical communication materials.
• Familiarity with product launch preparation, materials development, and sales enablement tools is preferred.
• Experience: 1–3 years of experience in product marketing, medical marketing, product management, medical affairs, clinical application, or related roles in healthcare, diagnostics, biotechnology, pharmaceutical, or medical device industries.
• Written Communication Skills: Excellent written English skills, especially for medical, scientific, and product-related content. Strong verbal communication skills and ability to work with cross-functional and multicultural teams.
• Detail-oriented, organized, and able to manage multiple documents, timelines, and stakeholders.
• Proactive mindset with strong ownership, follow-up discipline, and willingness to support country teams.
• Comfortable working in a fast-paced, growing regional business environment.