Regional Sales Manager (Baby Care Product - khu vực miền Nam)

1. Strategic Analysis, Proposal

• Collect and analyze market intelligence, including competitor activities (Price, Promotion, Distribution) from rivals like Johnson’s Baby, Cetaphil, and local brands.
• Translate raw field data into insightful Business Proposals (in English) to improve channel efficiency.
• Provide strategic consultation to the Expat BoD on sales strategies, budget allocations, and market interventions.

2. Revenue Management & Distribution

• Standardize the sales process for assigned area channel to suit the specific nature of personal products.
• Design and monitor Trade Marketing initiatives (displays, activations) tailored specifically for Traditional Grocery stores, key retail touchpoints.
• Evaluate the ROI of trade spend and POSM effectiveness at the point of sale.

3. Channel Excellence

• Coordinate with the Trade Marketing team to deploy exclusive promotion programs for each chain.
• Ensure the progress and quality of gifts and POSM delivered with order.

4. Cross-functional Coordination & Reporting

• Partner with Supply Chain for stock availability and Marketing to ensure field execution aligns with brand campaigns.
• Collaborate with Finance to monitor distributor credit limits and manage accounts receivable.
• Deliver concise English Sales Dashboards and monthly summaries to the NSM and BoD to support data-driven decision-making.

5. Team Leadership & Field Coaching

• Directly manage ASM/ Sales Supervisors (SS) and the sales force.
• Conduct regular "Field Coaching" to upgrade the team's product knowledge and professional negotiation skills.

• Experience: Must have at least 5+ years in Management role of FMCG (Baby Care/Personal Care). Proven track record in managing Sales Force Effectiveness (SFE).

• Analytical Depth: Must be able to look beyond "Total Sales" to analyze Active Outlets, MCP compliance, and SKU productivity.

• Language Proficiency: Advanced Business English. Must be able to defend operational strategies and system designs in front of Expat leadership.

• Strategic Mindset: Ability to support the BoD in developing a sustainable management framework for the assigned area.