Regional Sales Manager Pharmacy

1. Chain Listing & Key Account Management

• Lead Key account Manager as a subordinate and drive product listing negotiations with all big pharmacy chains:

o Long Châu Pharmacy

o Pharmacity

o An Khang Pharmacy

o Trung Son Pharma

• Develop strong relationships with Head Office buyers and category managers.

• Negotiate commercial terms, trade margins, listing fees, promotional agreements, and annual contracts.

• Ensure timely product onboarding and expansion across chain outlets nationwide.

• Monitor stock availability, sell-out data, and replenishment planning.

• Secure visibility programs, in-store promotions, and display agreements.

2. Sales & Marketing Achievement

• Achieve regional sales targets (value and volume).

• Drive sell-in and sell-out performance across chains and IDPs.

• Develop regional sales strategies aligned with national objectives.

• Ensure optimal territory coverage and call planning inline to SFE management.

• Organize and monitor all marketing activities according to action plan & strategy designed by marketing team.

3. Team Leadership & Field Execution

• Manage 3 Teams of North, South and Mekong lead by ASM

• Coach and manage a team internally and supports for better performance.

• Conduct field visits and business reviews.

• Develop succession planning and talent development within the team.

• Drive high-performance culture and accountability.

• Ensure proper execution of trade promotions and track KPIs including coverage, productivity, and call quality.

4. Independent Pharmacy (IDP) & Small Chain Development

• Expand business through independent pharmacies (IDPs) and local pharmacy chains across Vietnam.

• Strengthen distributor collaboration to ensure coverage and stock availability.

• Execute chain-specific, IDPs promotional campaigns and drive the team for effective campaign execution in across Vietnam.

• Supports product launches, promotions and in chain marketing activities in coordination with the marketing/medical affairs.

5. Business Planning & Market Analysis

• Analyze chain performance (sell-in, sell-out, ROI).

• Monitor competitor listing status, pricing, and promotional activities.

• Provide regular sales forecasts and business reviews.

• Identify new growth opportunities in ED, Gastro, Pain, and ARV segments.

6. Compliance & Governance

• Ensure all activities follow company SOPs and Vietnam MOH regulations.

• Maintain OTX promotion standards in the OTC market.

• Report to Country Manager (direct) and Business Unit Head (dotted).

• Bachelor’s degree in Pharmacy, Medicine, Business Administration, Marketing.

• Strong experience in pharmacy chain listing and negotiation is mandatory.

• Minimum 5–6 years of pharmaceutical sales experience.

• At least 2- 3 years in National/regional sales management role.

• Experience in ED, Gastro, Pain Management, or ARV portfolios preferred.

• Leadership and team development skills

• Strong analytical and reporting ability

• Fluent Vietnamese; English preferred