Sales Manager (Audio Field)

Company: PGI – Authorized Distributor of Audio & Technology Products

Business Unit: Alpha Works Vietnam

Reporting to: Head of Sales

Scope:

Lead and scale the MT/GT business, including distribution expansion, channel strategy, and sustainable growth development across key markets and provinces.

Key Respinsibility:

1. Channel Management & Strategy

• Lead overall performance of MT/GT channels (sell-in & sell-out)
• Develop and execute channel strategies across different growth phases
• Optimize SKU prioritization, stock allocation, and sales policies
• Manage key accounts and distributors to ensure effective partnerships and controlled growth

2. Distributor Network Development

• Expand and restructure the distributor network
• Define segmentation (key / growth / low-performing partners)
• Optimize resource allocation based on ROI and performance
• Build strategic relationships with decision-makers for long-term collaboration

3. Provincial Market Expansion

• Develop structured expansion strategies based on data and market insights
• Execute cluster-based expansion plans with clear prioritization
• Ensure effective sell-out and sustainable performance post-expansion
• Drive coverage aligned with revenue and ROI targets

4. Sales Team Leadership

• Build and develop MT/GT sales organization
• Design team structure and coverage model
• Coach and develop line managers (ASM)
• Establish standard ways of working to enable scalability

5. Cross-functional Collaboration

• Coordinate with Marketing, Supply Chain, and Admin teams
• Align campaigns with market realities
• Ensure product availability, timely execution, and activation quality
• Monitor and optimize ROI of trade activities

6. Planning & Performance Management

• Lead monthly, quarterly, and annual planning
• Forecast sales and market trends
• Analyze root causes and drive data-informed decisions
• Adjust strategies based on performance insights

KPI

• Revenue (sell-in & sell-out)
• Channel and regional growth
• Distributor productivity and quality
• Market expansion effectiveness (coverage & ROI)
• Team performance and capability development
• Operational efficiency (inventory, campaign ROI, cost control)

Location & Time

• Sarica -Sala, D9 Street, An Khanh Ward (Office)
• 5-7, D52 Street, Bay Hien Ward (Interview Location)
• 157 Nguyen Van Troi Street, Phu Nhuan Ward (Interview Location)
• Monday – Friday | 9:00 AM – 6:00 PM

Experience

• 5–8 years in Sales, preferably in MT/GT channels
• Proven experience in managing multi-level teams (ASM, Sales Reps)
• Strong background in distributor and key account management
• Experience in building and scaling distribution systems

Skills

• Strategic thinking and channel planning
• Strong business acumen (P&L, margin, ROI)
• Leadership and team development
• Data-driven decision-making
• Stakeholder management across internal and external partners

Mindset

• Strong ownership and accountability
• System thinking with scalability focus

Balanced data-driven and practical decision-making approach