Sales Manager (Modern Trade Channel)

• Develop and implement sales strategies and plans to meet revenue and profit objectives.
• Manage and grow the MT customer portfolio, including supermarkets, convenience stores, and retail chains.
• Negotiate contracts, trading terms, and promotional programs with Buyers.
• Conduct market and competitor analysis; identify consumer trends and propose actionable business solutions.
• Supervise accounts receivable, resolve customer issues, and maintain service quality standards.
• Recruit, train, and develop the MT sales team to strengthen capability and performance.
• Collaborate with Marketing and other departments to execute sales campaigns, activations, in-store displays, and sampling activities.
• Monitor sales results, analyze performance, and prepare regular reports for the Sales Director.

• Bachelor’s degree in Economics, Business Administration, Marketing, or relevant fields.
• Minimum 4–5 years of experience in Modern Trade management within the FMCG sector.
• Strong knowledge of MT distribution systems and established relationships with Buyers.
• Excellent negotiation, communication, analytical, and decision-making skills.
• Proven leadership, training, and team management experience.
• Proficiency in Microsoft Office; English communication is an advantage.
• Highly proactive, result-driven, and able to work effectively under pressure.

BENEFIT

• Competitive salary (negotiable)
• Lunch allowance
• Fixed 13th-month salary
• Performance bonus based on KPIs
• Holiday and Tet bonuses
• Health insurance depending on seniority level
• Laptop and necessary working tools provided
• Full compulsory insurance (based on actual salary)
• Quarterly training programs
• Employee engagement activities such as team building, company trips, and internal events