Sales & Marketing Executive/Specialist (Customer Growth)

Customer Recruitment

• Develop ideas and execute initiatives to acquire new customers for Con Cung.

Customer Retention & Loyalty Building

• Design and implement programs and activities to increase customer engagement, purchase frequency, and repeat buying behavior (Ex: Paid Membership Programs: Pink Plus, Pink Mom,...; Rewards Programs (C- Rewards, Concung Xu; VIP Programs, etc.).

Customer Lifetime Value (CLV) Optimization

• Leverage customer behavior data and personalization to increase basket value, drive cross-selling and up- selling, and optimize customer lifetime value.

Customer Experience Enhancement

• Work closely with cross-functional teams (Merchandise, Communication, Online Commercial, Operations, etc.) to continuously improve customer experience across online and in-store touchpoints

Performance Monitoring & Optimization

• Track KPIs and analyze customer-related metrics (return rate, program engagement, purchase frequency, etc.), and propose adjustments and improvements to enhance overall effectiveness.

Other Assigned Tasks

• Support additional tasks assigned by the Manager to contribute to the overall objectives of the department.

• Education & Knowledge: Bachelor’s degree in Marketing, Business, Economics, or a related field
• Experience: Minimum 2 years of experience in customer growth, CRM, or marketing; experience in retail or FMCG is a plus.
• Strong logical thinking and analytical skills; proficient in Excel;
• Detail-oriented and well-organized in handling tasks and projects
• Creative and innovative mindset
• Ability to multitask effectively and manage priorities
• Capable of working independently under pressure in a fast-paced environment.
• Good teamwork and cooperative spirit
• Flexible and proactive in taking initiative.

Benefit

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus