(Senior) Assistant Brand Manager

1. Product Development – NPD Lead (~55%)

• Lead end-to-end new product development: from idea generation, concept validation, and R&D briefing to execution and launch.
• Partner with research agencies to uncover consumer insights, refine product concepts, and stay ahead of market trends.
• Collaborate with cross-functional teams (R&D, SCM, Sales, Finance, QA…) to deliver launches on time, within budget, and aligned with quality standards.
• Track post-launch performance and recommend adjustments or optimizations to maximize product success.

2. Brand Management (~30%)

• Support the Brand Manager in rolling out the annual marketing plan across channels and touchpoints.
• Work closely with Sales and Trade teams to activate effective campaigns and drive brand growth.
• Analyze market data (Nielsen, Kantar, etc.) to evaluate performance and identify actionable opportunities.
• Conduct regular market visits to strengthen understanding of consumers and shopper behavior.
• Manage brand P&L and ensure marketing spend is on track and efficient.
• Collaborate cross-functionally to resolve brand-related matters and ensure smooth execution.
• Take on other tasks as assigned by the Brand Manager.

3. Internal Sales & Performance Analysis (~15%)

• Consolidate and analyze internal sales data to assess product health and diagnose key growth drivers or gaps.
• Create clear reports and dashboards to monitor trends, SKU contribution and promotional impact.
• Align with Sales and Trade teams to support commercial strategies and deliver business targets.

• Bachelor’s Degree in Marketing.
• At least 02 years of experience in ABM role within FMCG or Food categories, preferably with hands-on experience in New Product Development (NPD).
• Proven strength in brand management, consumer insight & strategic thinking.
• Strong passion for food – curious about product innovation, trends and constantly looking to deliver better taste and product experiences to consumers.
• Ability to multi-task, take ownership and work independently in a fast-paced, dynamic environment.
• Fluent in English.