Senior Business Development – Livestream KOL/KOC (TikTok Shop / Shopee)

1. KOL/KOC Livestream Strategy & Expansion

• Develop and execute KOL/KOC livestream collaboration strategy aligned with quarterly sales targets.
• Proactively source, evaluate, and onboard potential livestream KOLs/KOCs (focus on makeup & beauty category).
• Build and maintain long-term partnerships with high-performing livestream creators.
• Expand and leverage personal and industry networks within the beauty infl uencer ecosystem.

2. Commercial Negotiation & Performance Ownership

• Lead negotiation of rates, commission structures, livestream packages, and collaboration terms.
• Design livestream deal structures, including pricing strategy, commission schemes, voucher mechanics, and bundle offers to maximize conversion while maintaining sustainable ROI.
• Optimize cost per booking to ensure positive ROI and sustainable margin.
• Monitor GMV, conversion rate, and cost effi ciency of each livestream campaign.
• Propose incentive schemes to boost livestream sales performance.

3. Livestream Commercial Planning & Platform Coordination

• Develop deal lists for each livestream session, including product pricing, voucher strategy, bundle mechanics, and commission structure to ensure win-win outcomes for both brand and KOL.
• Work closely with the e-commerce team to align livestream pricing strategy, promotional mechanics, and inventory readiness before each campaign.
• Demonstrate strong understanding of TikTok Shop and Shopee livestream operational fl ow, including pre-live preparation, traffi c stimulation, conversion triggers, and promotional mechanics during livestream sessions.
• Leverage relationships with e-commerce platforms (TikTok, Shopee, etc.) to explore campaign opportunities, platform support, and potential traffi c amplifi cation.
• Coordinate with internal teams to handle post-livestream performance review, order surge situations, and operational follow-up to ensure smooth campaign execution.

4. Campaign & Execution Management

• Manage contracts, deliverables, scripts alignment, timelines, and budget control.
• Coordinate closely with Marketing, Content, and Sales teams to ensure smooth campaign execution.
•  Supervise livestream content direction to ensure brand positioning and product focus are aligned.
• Handle issue resolution during livestream campaigns and post-campaign evaluation.

5. Data & Optimization

• Analyze livestream performance metrics (GMV, CTR, CVR, traffi c source, retention).
• Identify performance patterns and optimize KOL selection and content direction.
• Prepare weekly/monthly performance reports and actionable insights for management.

• Good English communication skills.
• Minimum 3 years+ of experience in Infl uencer Marketing, Marketing, or Livestream Commerce.
• Makeup/beauty brands background is a strong advantage.
• Strong network within Vietnam beauty KOL/KOC market (livestream-focused preferred).
• Proven track record in negotiating and managing high-value KOL contracts.
• Solid knowledge of TikTok Shop and Shopee social commerce dynamics, especially livestream sales.
• Strong understanding of livestream deal mechanics, including deal list planning, voucher strategy, commission structures, and pricing optimization.
• Strong e-commerce understanding to coordinate effectively with platform teams and Chinese livestream operation teams.
• Strong commercial mindset with the ability to connect infl uencer performance with sales results (GMV).
• Ability to conceptualize short-form content and livestream sales fl ow.
• Data-driven and comfortable working with performance metrics.
• Highly proactive, responsible, and capable of working independently under pressure.
• Passionate about makeup, beauty trends, and social commerce.

Benefits

• Competitive salary from VND 18,000,000++, based on experience.
• 2-month probation, social insurance applied after probation.
• Working hours: Monday to Friday, 9:00 – 18:00.
• Working location: 10th Floor, Diamond Plaza, 34 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City.
• Company-provided working laptop.
• 2 free company products per month after probation.
• Dynamic, young, and professional working environment.
• Annual leave and others benefi t (if have) according to Vietnamese labor law.
• Opportunities for professional training and skill development.