Senior Content Strategist

1. Livestream Content Strategy

• Develop content strategies for livestreams across campaigns, monthly plans, and mega days
• Create and define big ideas, concepts, content angles, and key messages for each livestream, aligned with:
• Business objectives (GMV, CVR, AOV, traffic)
• Livestream audience behavior (watch time, interaction, impulse buying)
• Define and optimize livestream formats (educational, selling-driven, entertainment, review, deal-based, etc.).
• Design and own livestream concept frameworks by category (beauty, FMCG, fashion, education, finance, etc.), including:
• Livestream format & flow (opening hook, selling blocks, interaction, deal drop, closing)
• Content pacing & energy curve by session length
• Repeatable concept templates adaptable across brands and platforms

2. Communication Planning (Livestream-Focused)

• Translate business objectives into communication objectives and content approaches for livestream initiatives.
• Design content flows and communication funnels
• Collaborate with Media and Performance teams to:
• Recommend paid, owned, and earned touchpoints supporting livestream traffic
• Optimize reach, frequency, and audience inflow into livestream rooms
• Analyze audience insights, cultural trends, and market behaviors to continuously refine messaging and content approaches.
• Ensure all livestream concepts and content formats fully comply with platform guidelines
• (TikTok Shop, Shopee Live, LazLive, etc.), including:
• Content policy & compliance
• Promotion mechanics & deal structures
• Algorithm and traffic behavior implications

3. Content Quality & Execution Management

• Act as the content quality gatekeeper for livestream concepts:
• Review and challenge ideas from content executives, hosts, or agencies
• Ensure consistency in concept quality, brand tone, and selling effectiveness
• This role focuses on concept and strategic design rather than daily script writing or operational execution.

4. Performance Analysis & Insights

• Monitor and analyze livestream performance metrics (Views, watch time, engagement rate, GMV, CVR, clicks, and orders)
• Evaluate the connection between content, communication approach, and business performance.
• Consolidate post-livestream reports, extract insights, and propose optimization recommendations for future livestreams.
• Conduct ongoing research on livestream trends, content formats, host styles, and competitor activities.

• Minimum 3-5 years of experience in Content Strategy, Communication Planning, or Digital Planning. 
• Strong understanding of livestream selling psychology and real-time audience behavior 
• Ability to translate insights into actionable livestream formats 
• Experience working with multiple brands/categories in parallel 
• Strong communication and cross-functional collaboration skills. 
• Proficient in PowerPoint and Excel; knowledge of digital platforms is a plus. 
• Good English communication skills. 

Quyền lợi

• Salary: Negotiable
• Phone, meal allowances
• Full salary insurance
• Full salary in probation
• Tet, performance bonus
• Premium Health Insurance
• Full insurance package
• 15 Annual Leave + 3 Sick Leave + 1 Outing Leave
• Work from home: 1 day/week
• Laptop provided