Senior Expert, Business Marketing (B2B)

Job Purpose

The job holder take responsibility for the activities of bussiness marketing of division, including:

1.  Business Marketing Planning

2.  Design of MKT content for Program/ Campaign

3.  Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management

4.  Marketing performance management

Key Accountabilities (1)

1.  Business Marketing Planning

-  Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups

-  Manage execution of marketing activities, budget, premium / stocks and provide monthly update

-  Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

-  Drive preparation and implementation of NPS survey

2.  Design of MKT content for Program/ Campaign

-  Design content for marketing program, campaign

-  Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

3.  Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)

-  Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation

-  Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)

-  Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)

4.  Marketing performance management

-  Develop KPIs and approach for assessment of marketing value

-  Monitor marketing programs and campaign performance / fulfilment

Success Profile - Qualification and Experiences

-  Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration. Priority to have a master's degree or higher

-  Minimum 7 years of experience and strong expertise in B2B marketing, with proven experience in event management, including industry events, private events, and MICE (Meetings, Incentives, Conferences, and Exhibitions).

-  Demonstrated experience working in large multinational corporations (MNCs), the service industry, or organizations serving B2B clients.

-  Solid track record in B2B content marketing and Account-Based Marketing (ABM)

-  Prioritize work experience related to corporate customers

-  Mimimum TOEIC 650 or equivalent