Senior/Lead – Meta Media Buyer (Remote)

We are building an in-house Meta (Facebook & Instagram) performance team in Vietnam and are looking for a strong Senior/Lead Meta Media Buyer to drive scalable growth. This role is highly performance-driven and requires deep hands-on expertise in managing, optimizing, and scaling Meta advertising campaigns. 

Key Responsibilities

• Plan, execute, and optimize Meta Ads campaigns (campaigns, ad sets, ads, audiences).
• Manage and scale advertising budgets while maintaining target CPA, ROAS, and overall profitability.
• Design and refine account structures to improve efficiency and scalability.
• Conduct continuous A/B testing across creatives, audiences, bidding strategies, and funnels.
• Monitor and analyze key performance metrics (CTR, CVR, CPA, CPM, Frequency, Learning Phase, etc.).
• Collaborate closely with Creative teams to develop performance-driven ad concepts.
• Ensure accurate tracking and attribution setup (Meta Pixel, CAPI, UTMs).
• Identify performance bottlenecks and implement data-driven optimization strategies.
• Troubleshoot and resolve issues related to ad accounts, compliance, and platform policies.
• Maintain structured documentation, testing logs, and optimization processes.

Requirements

• 3+ years of hands-on experience running Meta Ads (Facebook & Instagram) with meaningful budgets.
• Proven track record of achieving strong performance metrics (CPA, ROAS, scaling results).
• Strong understanding of: User acquisition funnels, conversion tracking (Pixel, CAPI, UTMs), attribution models, learning phase mechanics and scaling strategies.
• Data-driven mindset with strong analytical skills.
• Experience working with structured processes, testing frameworks, and optimization logs.
• Ability to work independently and take ownership of performance outcomes.

• 1+ year experience leading or mentoring Media Buyers or acting as a de facto team lead. (if apply as Team Lead)
• Professional working proficiency in English. (For team lead only)
• Experience building or scaling an in-house Meta buying team.
• Background in high-volume consumer apps, gaming, or aggressive user acquisition verticals.
• Familiarity with multi-account setups, AdsPower, cloud desktops, or account risk management systems.
• Experience managing large-scale monthly budgets.

• Opportunity to build and grow within a high-performance in-house team.
• High ownership and autonomy in driving strategy and results.
• Clear growth pathway toward senior leadership roles.
• Competitive compensation aligned with performance and experience.