Senior Media Executive

1. Channel Growth: (50%)

• Develop frameworks and procedures for media planning, proposals, and operations for e-Commerce and social commerce campaigns based on industry best practices
• Collaborate with internal and external stakeholders to plan and execute initiatives that enhance media performance in scale and efficiency
• Stay updated on the latest trends, tools, and best practices in growth digital marketing

2. Channel Optimization - Digital Campaign Execution: (50%)

• Responsible for daily execution of all search, social, and display advertising campaigns
• Measure and report performance of all digital campaigns, assess against goals (ROAS, CAC, CPO, etc.), and develop reports for management
• Identify industry trends and insights to optimize spending and performance
• Evaluate and analyze end-to-end customer experience/behavior

• Strong and proven opportunity evaluation and analytical capabilities
• Independently motivated and driven individual with an entrepreneurial mindset and an optimistic attitude
• Collaborative working style and strong teamwork experience
• At least 2-3 years of solid hands-on experience in performance marketing on TikTok, Facebook and Google
• Solid project and time management skills with the ability to manage multiple workstreams and campaigns
• Excellent communication skills in both English & Vietnamese