Senior Social Media Executive

• Design & develop social media strategies

• Content creation on all channels (Facebook, TikTok, Instagram,Threads, APP, Website)

• Develop an overall strategy for TikTok Livestream including direction and content planning.

• Host/ Co-host livestream sessions to introduce and sell products on the brand’s TikTok channel.

• Monitor livestream performance metrics such as revenue, views, engagement and propose improvement strategies.

• Measure and report on the performance of every social media campaign

• Work with designers to ensure content is informative and appealing

• Booking KOLs/ KOCs

• Conduct competitors, market trends to identify new opportunities and improve campaign performance

• Other tasks as required

• Education background in Marketing, Business Administration.

• Over 3 years experience in Social Media in retail or F&B industries.

• Must be aware of the market trends, competitors in the market and future threats.

• Knowledge and experience in marketing strategies, advertising and media.

• Self-motivated, ability to work under pressure and should believe in team work and collective efforts.

• Good presentation skills and data analysis.

• Willing to work on weekends if necessary.

SKILL

• Detail orientation

• Leadership & Project management

• Customer satisfaction orientation

• Creative, good planner