Senior Specialist, Research and Pricing

Overview

Support residential product planning and pricing strategies through market research, pricing analysis, customer insights, and market intelligence, ensuring competitive product positioning and successful project launches.

Responsibility

1. Market Research & Intelligence

• Conduct macro, micro, and residential market research with a focus on Northern Vietnam.
• Monitor residential supply, demand, pricing trends, absorption, competitors, and customer behavior.
• Develop monthly and quarterly market intelligence reports to support product positioning and pricing decisions.
• Build and maintain market databases and pricing benchmarks for residential projects.
• Collect market information through agencies, brokers, developers, public sources, and site visits.
• Review feasibility reports and validate market assumptions.
• Assist in preparing investment papers and management presentations.

2. Pricing & Sales Strategy

• Analyze competitor pricing, product mix, and sales performance.
• Support pricing strategy and sales policy development throughout each sales phase.
• Recommend launch pricing, price adjustment, discount schemes, payment terms, and sales incentives based on market conditions.
• Monitor pricing effectiveness and recommend optimization plans..

3. Product Development Support

• Support product positioning and unit mix recommendations based on market demand and customer insights.
• Participate in product review workshops with Design, Investment, Marketing & Sales teams.
• Validate customer needs and market acceptance of proposed products.

Background / Experience

• Bachelor’s in Business, Economics, Finance, Real Estate, or related fields
• Minimum 3 years' experience in residential real estate developers.
• Hands-on experience in Market Research, Pricing, Sales Strategy, Product Planning, or Investment within a residential developer.
• Experience researching or monitoring the Northern Vietnam residential market is highly preferred.
• English proficiency preferred

Specific job skills

• Strong experience in developer-side execution.
• Excellent leadership and analytical skills.
• Results-driven, high integrity, and strong execution mindset.

Competencies

• Strategic and data-driven
• Strong market and customer insight orientation
• Confident in challenging assumptions and proposing solutions
• High integrity, accuracy, and confidentiality

Mindsets & behaviors

• Good business acumen
• Strategic thinking
• Sense of responsibility
• Adaptability
• Customer service mindset
• Initiative and innovation
• Spirit of cooperation and support
• Influential leadership
• Integrity, professionalism and ownership (Core values)