SENIOR TRADE MARKETING MANAGER

Position Overview

• Lead the development and governance of regional trade marketing strategies for Southeast Asia.

• Ensure consistent and locally adaptable execution across all markets.

• Strengthen in-store visibility, activation effectiveness, and sell-out performance.

• Manage regional trade budgets, performance KPIs, and cross-market alignment.

• Support markets in deploying high-quality trade programs, POSM, and activation toolkits.

Key Responsibilities

Regional Planning & Strategy

• Develop annual and quarterly trade marketing plans, regional trade calendars, and channel strategies (Project, MT, Retail).

• Consolidate market insights and competitor movements to refine trade direction.

Market Coordination & Alignment

• Partner with in-country Marketing Manager and Trade Marketing Executive to localize global toolkits and execute programs effectively.

• Conduct monthly/quarterly performance reviews and drive corrective actions.

• Ensure alignment with HQ Sales, Product, and Brand teams.

Budget & Performance Management

• Manage regional trade marketing budgets, including planning, allocation, and tracking.

• Monitor trade KPIs (sell-out, visibility, ROI, compliance) and provide regular performance reports.

Execution & Program Delivery

• Deploy regional POSM guidelines, merchandising standards, and activation toolkits.

• Oversee POSM production quality, timelines, and distribution across markets.

• Manage assets and stocks of marketing collateral.

• Proactively align with H.O and local teams for production

• Lead multi-country projects such as new display formats, co-branded programs, and seasonal campaigns.

Managements

• Develop and enforce trade execution SOPs, reporting formats, and auditing processes.

• Drive continuous optimization in planning, reporting, and execution workflows.

Qualification

• Bachelor’s degree in Marketing, Business, or related field.

• 6–8 years of Trade Marketing experience; regional/multi-market experience preferred.

• Background in FMCG, Consumer Electronics, or Home Appliances is a plus.

• Proven experience in channel activation, POSM management, and trade execution.

• Strong strategic planning and hands-on execution ability.

• Excellent cross-country coordination and stakeholder management skills.

• Strong analytical skills with experience interpreting trade KPIs.

• Proficiency in Microsoft Office; ability to apply AI tools is a plus.

• Fluent English skill.

• Willing to have frequent business travel.