SEO Executive

1. Planning

• Collaborate to develop clear and actionable digital marketing campaign plans aligned with each target market.

2. Online Advertising Campaign Management

• Execute online advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, targeting international markets.
• Implement SEO and SEM activities to improve search performance and visibility.

3. Campaign Analysis & Optimization

• Utilize tools such as Google Analytics, Google Ads, and Facebook Insights to monitor and analyze campaign performance.
• Conduct A/B testing and continuously optimize campaigns to maximize effectiveness.

4. Content Creation

• Create marketing content including ad copy, blog posts, press releases, and other materials tailored for international markets.

5. Social Media & Digital Channels Management

• Develop and manage international social media channels such as Facebook, Instagram, LinkedIn.
• Plan content calendars and execute campaigns tailored to each platform.

6. Reporting & Data Analysis

• Prepare weekly, monthly, and quarterly campaign performance reports.
• Provide insights and recommendations to improve marketing strategies.

1. Education

• Bachelor’s degree or above in Marketing, Business Administration, or a related field.

2. Professional Experience

• Preferred certifications: Google Ads, Facebook Blueprint, Google Analytics, etc.
• 3–5 years of experience in digital marketing, preferably with exposure to international markets.
• Hands-on experience in executing online advertising campaigns (Google Ads, Meta Ads) and SEO/SEM.
• Experience working in an agency or in-house agency model is an advantage.
• Experience with Online-to-Offline (O2O) marketing models is a plus.

3. Technical Knowledge

• Strong understanding of SEO, SEM, paid advertising, and email marketing tools.
• Proficient in tracking and analyzing marketing performance using tools such as Google Analytics and Facebook Insights.
• Proficient in MS Office, SEMrush, Ads Manager, and other relevant tools.
• Ability to apply AI tools in digital marketing activities.
• Strong English proficiency (listening, speaking, reading, and writing).