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Mô tả Công việc

KEY RESPONSIBILITIES:

Conduct keyword research using various tools (like Keyword Planner, SEMRUSH and Moz)
Analyze keywords and SEO techniques used by competitors
Perform competitive analysis and identify gaps in our content
Implementing proficient tracking to pinpoint areas of success and improvement
Update older content and add effective calls to action (CTAs) to improve user engagement
Implement link building strategies and manage backlinks to build online authority
Follow SEO trends and stay up-to-date with new tools and practices
Analyze insights and create a report on all aspects of media including the audience, traffic, views, clicks, rankings, etc.

JOB REQUIREMENTS:

Experience within Google Analytics, Optimize, Tag Manager and other Google Suite tools
Familiarity with keyword research and management tools
Understanding of ranking factors and search engine optimization practices
Strong analytical skills
Knowledge of the best on-site and off-site SEO practices
Experience using the most popular website crawlers, SEO analysis tools, and web analytics software
Strong leadership and multitasking skills