Social Commerce Executive/Specialist

Develop and execute Social Commerce growth strategies across  Web/App, TikTok Shop, and Shopee to drive traffic, engagement, and revenue.

• Plan and manage Livestream and Video Shopping initiatives across Web/App, TikTok Shop, and Shopee to support business growth objectives.

• Develop platform-specific livestream strategies and content formats based on category priorities and each platform's commercial direction, maximizing customer engagement and sales performance.

• Build and maintain the livestream calendar, ensuring alignment with campaign priorities, product launches, and promotional events.

• Collaborate closely with cross-functional teams including Platform Management, Merchandise, Digital Marketing, Inhouse Production, and Livestream Operations to ensure smooth execution.

• Develop communication guidelines and promotional plans for livestream activities across different platforms to ensure consistent customer experience.

• Optimize livestream mechanics, promotional offers, platform tools, and interactive features to improve key performance metrics such as traffic, engagement, conversion, AOV, and GMV.

Monitor performance and identify growth opportunities to continuously improve Social Commerce effectiveness.

• Track and analyze the performance of Livestream and Video Shopping campaigns, providing insights and recommendations for optimization.

• Monitor platform trends, new features, and best practices in Social Commerce to continuously improve content formats, operational processes, and campaign effectiveness.

• Work closely with internal stakeholders to test new initiatives and identify scalable opportunities that drive sustainable growth across social commerce channels.

• Bachelor's degree in Marketing, Business Administration, E-commerce, or related fields.

• At least 2 years of experience in E-commerce, Social Commerce, Livestream Commerce, or Digital Campaign Planning.

• Hands-on experience with TikTok Shop and/or Shopee operations is highly preferred.

• Strong understanding of Livestream Commerce, Video Shopping, customer journey, and e-commerce growth strategies.

• Experience in campaign planning, cross-functional project management, and stakeholder collaboration.

• Strong analytical skills with the ability to interpret performance data and identify optimization opportunities.

• Excellent communication, planning, and organizational skills with the ability to manage multiple projects simultaneously.

• Proactive, data-driven, creative, and growth-oriented mindset.