Social Commerce Specialist

Job Summary:
The Social Commerce Specialist is responsible for managing the end-to-end operations and planning processes for social commerce channels like TikTok Shop. The ideal candidate will be able to integrate both social media and E-Commerce expertise to create an engaging customer experience and drive sales.

TikTok Shop Account and Store Management:

• Own and manage the daily operations of TikTok Shop, from product listing and campaign setup to sales monitoring, analysis, and reporting.
• Maintain accurate product information, pricing, stock availability, vouchers, promotions, bundles, and store content.
• Ensure product listings, product detail pages, store banners, category pages, and campaign pages are updated accurately and on time.
• Monitor store health, account violations, customer feedback, cancellation rates, fulfillment performance, and other operational metrics.
• Coordinate with internal teams to ensure smooth order processing, stock allocation, fulfillment, and delivery.
• Work with the customer service and operations teams to resolve order-related or platform-related issues.

Sales and Campaign Management:

• Build monthly business plans and campaign calendars aligned with sales targets.
• Execute platform campaigns, product launches, payday promotions, double-date campaigns, and peak seasons.
• Develop promotional mechanics, bundles, vouchers, gifts, and product participation plans.
• Analyze traffic, conversion rate, average order value, product performance, and inventory to identify growth opportunities.

Affiliate and Livestream

• Coordinate livestream schedules, product line-ups, scripts, promotions, stock and performance tracking.

Content and Merchandising

• Work with Brand, Content, Creative, and Media teams to develop conversion-focused social commerce content.
• Monitor competitors, platform trends, and social commerce best practices.

• Bachelor’s degree in Business, Marketing, E-commerce, Communications, or a related field.
• At least 2 years of experience in e-commerce, marketplace or social commerce.
• Hands-on TikTok Shop experience is strongly preferred.
• Experience in affiliate marketing, livestream commerce, campaign management, or store operations is an advantage.
• Previous Shopee operation, Shopee campaign, or Shopee Ads experience is a plus. 
• Experience in FMCG, beauty, personal care, healthcare, or consumer goods is preferred.
• Strong analytical, coordination, and problem-solving skills.
• Proficient in Excel or Google Sheets.
• Proactive, detail-oriented, results-driven, and comfortable working in a fast-paced environment.