Technical Sales Representative - Wood Adhesives

Purpose:

Drive revenue growth and market share for the Wood Adhesives portfolio across Vietnam. The Technical Sales Representative will be responsible for managing key accounts and developing new business opportunities within the woodworking and furniture manufacturing segments, ensuring delivery of revenue and contribution margin targets through effective customer engagement, pipeline management, and cross-functional collaboration.

Key Activities:

• Identify, onboard, and grow customers in line with strategic priorities across Vietnam's woodworking and furniture manufacturing sectors

• Leverage and expand business from key customers in the woodworking segment, including panel, furniture, and joinery manufacturers

• Manage relationships with internal stakeholders including Technical Services, Specification teams, and Marketing to deliver best-in-class service

• Support small and medium-scale projects for customers across all regions of Vietnam in coordination with other Sales Managers

• Organize and deliver periodic training on products, sustainability initiatives, tools, and processes with support from Marketing and Technical teams

• Maintain full ownership of all Key Account leads and opportunities in CRM with accurate and up-to-date records

• Conduct periodic business reviews with key customers jointly with the Regional/Country Sales Manager; identify opportunities, gaps, and competitive threats, and take corrective actions

• Participate actively in fortnightly/monthly Professional Business review meetings

• Drive pipeline conversion and generate accurate forecasts to feed into the national demand plan

• Education: Bachelor's degree in Business Administration, Chemical Engineering, Materials Science, or a related field

• Experience: 5-8 years of B2B sales experience, preferably in adhesives, coatings, chemicals, or building materials within Vietnam or the Southeast Asia region

• Industry Knowledge: Strong understanding of the woodworking, furniture manufacturing, or related industrial segments in Vietnam

• Language: Fluent in Vietnamese (required); English proficiency (professional working level preferred)

• Technical Skills: Proficiency in CRM tools (e.g., Salesforce), MS Office, and sales analytics platforms

• Travel: Willingness to travel extensively across Vietnam (up to 60-70% of the time)