TikTok Commerce Operations Lead

About Horizon
Horizon Group builds leading sleep and comfort brands across Thailand and Taiwan. We are entering Vietnam with a TikTok-first strategy and are looking for a strong operator to drive KOL, livestream, and TikTok Shop growth.

Key Responsibilities

1. Growth & KPIs

● Own TikTok Shop GMV performance, KOL sales, livestream results, and cost efficiency.

● Plan and execute daily/weekly TikTok commerce strategies.

● Monitor real-time metrics and optimize for conversion and ROI.

2. KOL Management

● Build and maintain a strong network of top and mid-tier KOLs in Vietnam.

● Connect with top creators across beauty, fashion, consumer goods, electronics, and sports.

● Negotiate partnership terms and drive “KOL selling” campaigns.

● affiliate quality and quantity control

3. Livestream & Store Operations

● Lead livestream scheduling, and execution rhythm.

● Oversee daily TikTok Shop operations and ensure healthy account status.

● Own the livestream & short-video performance improvement loop

: execution review → insight → optimization → re-test

● Monitor, analyze, and coach livestreamer execution across show flow, engagement tactics, product pitching, and conversion performance to continuously improve GMV, watch time, and interaction rate

● Develop structured post-live reviews (quantitative data + qualitative feedback) and translate insights into actionable improvements for hosts and live scripts

● Define, track, and optimize key livestream KPIs

(e.g. GMV/hour, CTR, retention, comment rate, conversion)

● Monitor and analyze short-video execution by livestreamers and creators, focusing on hook strength, key message delivery, product clarity, and conversion intent

● Provide clear creative feedback and optimization initiatives to improve attention grabbing, watch-through rate, and click-to-shop performance

4. Team Leadership & Coordination

● Lead the Vietnam operations team (goal-setting, performance, coaching).

● Work closely with supply chain, brand, marketing and HQ.

● Take full accountability for business outcomes.

Qualifications

· Fluent in Vietnamese with strong English; Chinese is a plus.

· 2+ years in TikTok KOL, influencer, or livestream operations.

· Proven track record driving >1B VND GMV in TikTok Shop campaigns.

· Strong data-driven mindset, execution ability, and leadership qualities