Trade Marketing Executive (Pharma/Healthcare)

The primary purpose of this role is to implement and manage the off-trade and e-commerce channels development plan. The role must convert deep shopper and trade insights into a clear action plan that ensures winning of pharma products with retailers and channels, shopper engagement with smooth operation through promotion, visibility, activation across different types of points of purchase.

1/ Perfect store & POSM implementation:

• Lead Perfect stores Create Perfect Store contract template, get aligned with line manager, build process contract signing and follow up & make it happen on time.
• Develop POSM toolkit & display guideline, POSM adaptation, planogram get aligned and execute with Sales team.
• POSM production & follow up installation with suppliers.
• Raise PR/PO and make payment for suppliers.

2/ Audit

• Support on briefing deck, agency bidding, monthly KPI Audit briefing & contract preparation
• Raise PO and confirm liquidation.

3/ Payment for customers, key accounts

• Booking provision: estimate payment fee & send booking provision to CP team for CA (customer advantage) & A&P budget.
• Prepare form for approval, check submitted document with excel files and get approval from approved committees with clear supported data tracking actual vs planning.
• Send approval request payment and follow up with accountants for payment for DKSH/ADA

4/ Promotion Gifts production & execution

• Sourcing the effective gifts with requested from line manager to reach business objective.
• Raise PR/PO, confirm mockup and purchase gifts on time in full.
• Deliver gifts and track the execution with allocated gifts by channels.
• Do payment for suppliers.
• Raise request from for samples as requested.
• Control A&P budget to make sure reality is in line with planning.

5/ Report:

• Make some reports like Gross sales performance, budget management or any commercial reports with guideline & request from line manager.

6/ Retailer promotion execution.

• Create internal memo and get approval to make promotion plans happen as alignment.
• Plan & communicate and cooperate with KAM, and DKSH to execute promotion smoothly.

7/ Business Information & Intelligence:

• Contribute to develop business environment watch, distribution channels and customer trends monitoring, customers/consumer insights from the field to ensure Opella offer’s continuous alignment with market needs.
• Develop expertise on various channels by active participation in sales activities and maintain close relationship with key customers.

8/ Other tasks as assigned by Manager.

Education & Experience

• Bachelors in administration, Marketing, Business Management or equivalent
• 2-3 years experiences

Functional & Leadership Competencies

• Fluency in English, computer literacy
• Agility and adaptability to work multitask.
• Excellent and effective communication, presentation, problem-solving, interpersonal and analytical skills
• Understanding of data analysis and management
• Comprehensive understanding of the retail and e-commerce landscape