Trade Marketing Intern – Modern Trade (MT)

1. Job Purpose

Support the execution of Trade Marketing activities on the Modern Trade channel (supermarkets, hypermarkets, minimarts, convenience store chains, etc.) to ensure effective promotion implementation, in-store visibility, and sales growth at the point of sale.

2. Key Responsibilities

A. Execution Support

• Assist in executing promotional programs and in-store activations across MT chains (Co.opmart, Big C, WinMart, Aeon, etc.)

• Monitor and ensure display compliance according to guidelines (planogram, POSM standards)

• Coordinate with Sales/PG teams to ensure timely and accurate execution of campaigns

B. POSM & Materials Management

• Track and manage POSM (Point-of-Sale Materials: wobblers, standees, shelf talkers, etc.)

• Support ordering, allocation, and distribution of POSM to MT outlets

• Check and report on POSM usage and in-store display conditions

C. Data & Reporting

• Collect data on sell-outs, promotions, and in-store execution

• Prepare weekly/monthly reports on campaign performance (promotion tracking, store coverage, visibility check)

• Support data consolidation and basic analysis to suggest improvements

D. Coordination

• Work closely with cross-functional teams: Sales, Agencies, Suppliers, Merchandisers

• Track progress of activation and sampling activities (if applicable)

E. Ad-hoc Tasks

• Support other Trade Marketing projects as assigned by the manager

• Contribute ideas for in-store activation and shopper engagement initiatives

Education

• 3rd or 4th-year student, or fresh graduate in Marketing, Business Administration, or related fields

Skills & Competencies

• Good organizational and task management skills

• Basic Excel and PowerPoint skills (reporting skills are a plus)

• Proactive, detail-oriented, and able to work under pressure

• Strong communication and teamwork skills

Other Requirements

• Willing to travel for store visits when required

• Interest in FMCG / Retail industry is an advantage