Trade Marketing Officer

Key Activities:

• Trade Event Promotion & Mailer
• Visibility (POSM/POP/LED)& Brand Execution
• Reporting & Analysis

Roles and responsibilities:

1/ Trade Event Promotion & Mailer (40%):

• Plan and execute trade promotion programs (gifts, vouchers...) for campaigns and new store openings.
• Plan and execute events, activations and customer engagement programs at stores and shopping malls.
• Design, manage mailers, leaflets and POSM materials to stores.
• Coordinate with related departments to collect promotion information and ensure timely execution.
• Monitor market trends and competitors

2/ Visibility & Brand Execution

• Manage visibility materials including LED, POSM, standees, displays and branding assets.
• Ensure brand consistency across stores, website, social media and e-commerce channels.
• Coordinate with internal teams and agencies for production and installation.

3/ Reporting & Analysis

• Prepare and analyze reports on campaign performance, sales results and visibility execution.
• Monitor marketing budget and recommend improvements.

• University graduated with the major of Marketing, PR or equivalent.
• Minimum 2–3 years of experience in Trade Marketing, Brand Marketing, Retail Marketing or related fields
• Proficient in Photoshop (PS), Illustrator (AI) and Canva
• Good command of spoken and written English
• Detail oriented and be able to handle multi-tasks