Trade Marketing Promotion

Mô tả Công việc

- Develop the Trade Marketing strategy and promotion plans for all sales channels, ensuring alignment with brand strategy and business objectives.-

- Develop supporting materials and content necessary for effective campaign execution.

- Plan the trade calendar and campaigns, evaluate the effectiveness of marketing campaigns across both physical stores (Retail) and online channels (E-commerce), ensuring targets are met, and evaluate and optimize the budget.

- Collaborate closely with internal departments, sales channels, and external vendors/suppliers.-

- Analyze the effectiveness of promotion programs based on sales performance, execution channels, and Return on Investment (ROI).

- Report results and propose improvements and recommendations to the Management team.

- Propose and execute promotion plans for new product launches and product portfolio expansion.

- Build and maintain cooperative relationships with vendors/suppliers to drive revenue growth.

- Perform other duties as assigned by the Manager.

Yêu Cầu Công Việc

- Bachelor’s degree or higher in related fields such as Business Intelligence, Data Analysis, Information Technology, Accounting/Finance, or Marketing.

- Minimum 1-2 years of experience as a Business Intelligence Specialist, Data Analyst, or equivalent data analysis role.

- Strong proficiency in data analysis and logical thinking.

- Proficient in using data visualization and analysis software, with preference for Power BI.

- Experience working with SQL for data querying and manipulation.

- Proficient in Microsoft Office (especially Excel and PowerPoint) for data processing and presentation.

- Possesses a strategic mindset, demonstrating agility in transforming raw data into meaningful business narratives.

- Excellent communication and presentation skills; able to work effectively with various organizational levels to explain complex analytical results.

- Business fluency in English.

- Working Hours: Monday to Friday (8:00 AM – 5:00 PM) & Saturday Morning (8:00 AM – 12:00 PM)