Trade Marketing Senior Executive

The Trade Marketing Senior Executive is responsible for planning and executing trade marketing activities across the Northern region, including new store openings, monthly promotions, in-store branding, events, and partnership campaigns. This role ensures strong brand visibility, consistent in-store execution, and impactful customer experiences while driving sales performance and brand growth.

• Develop creative briefs for POSM, in-store materials, and digital content aligned with brand strategy.

• Coordinate with Creative and related teams to ensure timely and consistent brand communication across all touchpoints.

• Monitor and evaluate in-store branding execution to ensure compliance with brand guidelines.

• Plan and execute trade marketing activities including new store openings, product launches, monthly promotions, and regional campaigns.

• Supervise event production and on-site execution to ensure quality, timeline, and brand consistency.

• Coordinate with Operations, Sales, Agencies, and Vendors to ensure smooth implementation of marketing initiatives.

• Manage timelines, budgets, and performance tracking of trade marketing campaigns.

• Support and execute brand partnership programs and co-marketing activities.

• Work closely with cross-functional teams to align campaign objectives and maximize impact.

• Track and evaluate campaign effectiveness (sales uplift, traffic, brand exposure).

• Provide post-campaign analysis and propose improvement actions.

• Prepare reports and updates for Line Manager and stakeholders.

• Perform other tasks as assigned by Line Manager.

• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.

• Minimum 3–5 years of experience in Trade Marketing, Retail Marketing, or Event Management.

• Experience in retail/FMCG/F&B chains is a strong advantage.

• Strong understanding of brand management and trade marketing execution.

• Solid experience in event planning and project coordination.

• Strong content development and creative briefing skills.

• Good analytical skills with data-driven mindset.

• Strong project management and multitasking ability.

• Ability to work independently and manage multiple stakeholders.

• Passionate about retail and brand development.

• Detail-oriented, proactive, and result-driven.

• Adaptable in a fast-paced and dynamic environment.