Trade Marketing Specialist/ Chuyên viên tiếp thị thương mại

• Job Purpose:

The Trade Marketing Specialist is responsible for the disciplined execution of trade marketing, visual merchandising, and planogram initiatives across branded retail stores, in full alignment with regional principal strategies and guidelines. This role serves as a key execution interface between local markets and principal teams, ensuring consistent brand standards, timely implementation, and measurable in-store performance across both the South and North regions.

• Key Responsibilities :

- Trade Marketing & In-Store Execution:

+ Execute trade marketing initiatives in strict compliance with principal guidelines and approved frameworks

+ Ensure consistent brand presentation, execution quality, and retail standards across all branded retail stores

+ Support commercial objectives through disciplined and timely in-store execution

-Visual Merchandising & Planogram Governance :

+ Implement Visual Merchandising (VM) initiatives based on principal direction and approvals

+ Execute and maintain planograms strictly in accordance with principal guidelines

+ Ensure all VM and planogram setups are fully aligned, approved, and implemented prior to new store openings

+ Conduct regular store audits to monitor compliance and execution consistency

-Showcase & Assortment Prioritization:

+ Manage showcase displays by removing and replacing novelty items based on inventory availability, stock performance, and agreed priorities

+ Ensure showcase and display prioritization supports regional strategies and local commercial objectives + Coordinate closely with Merchandising and Operations teams to align display decisions with inventory levels and sell-through performance

-Store Capability, Training & Leadership:

+ Engage directly with Store Heads and store teams to drive execution excellence

+ Deliver structured training and on-the-job coaching on VM standards, planogram execution, and showcase management

+ Build store-level execution capability through strong leadership and continuous coaching

-Stakeholder & Principal Coordination:

+ Work directly with internal local teams, particularly Marketing, Merchandising, and Operations, to ensure full alignment on execution plans and timelines

+ Coordinate closely with principal teams to align local VM and planogram execution with regional strategies and standards

+ Ensure all VM, planogram, and display initiatives receive principal alignment and approval prior to in-store execution

- Reporting & Performance Monitoring:

+ Prepare and submit execution and compliance reports in accordance with principal requirements on a weekly, bi-weekly, and monthly basis

+ Provide structured execution feedback, insights, and recommended improvement actions to principals and the Trade Marketing Director

+ Act as a reliable source of in-market execution visibility for regional stakeholders

-Regional Coverage:

+ Cover both the South and North regions, including frequent store visits

+ Ensure consistent execution standards and reporting across all regions

Requirements :

+ 2–3 years of relevant experience in Trade Marketing, Retail Operations, or Visual Merchandising

+ Proven experience managing Branded Retail Stores

+ Experience in the Toys, Fashion, or FMCG industry is preferred

+ Good understanding of principal Visual Merchandising and planogram standards

+ Strong leadership, coaching, and stakeholder management skills

+ Good communication skills; English proficiency is required, with fluency in Vietnamese

+ Willingness to travel across Northern and Southern Vietnam