Trade Marketing Supervisor

Mô tả Công việc

1. Plan and Implement Trade Marketing Campaigns:
   • Promotion plan full year for all channels
   • Develop and execute promotional campaigns, point-of-sale displays, and trade activations for existing and new products all channels (TT, MT, Horeca).
   • Ensure the successful deployment of these programs in line with monthly, quarterly, and yearly sales targets.
2. Monitor and Report Program Progress:
   • Manage and track the progress of trade marketing activities (promotions, displays, accumulation, product launches) on a weekly, monthly, quarterly, and yearly basis.
   • Prepare detailed reports on program performance and KPIs.
3. Budget Management:
   • Oversee and manage the budget for trade marketing programs, ensuring adherence to financial plans and cost control.
4. Competitor Analysis:
   • Regularly monitor and report on competitors' products, pricing, promotions, and trade activities to identify market trends and insights.
   • Market visit
5. Cross-functional Coordination:
   • Collaborate with sales team and Marketing department to implement consumer promotions, in-store activations, and POP equipment according to the assigned brands.
6. Event/activation coordination
   • Coordinate and execute in-house and outdoor events at partner venues.
   • Assist in organizing co-branding activities, such as seminars, workshops and sponsored events.
   • Supervise the creation, production, distribution, and display of promotional materials.
   • Collaborate with designers to create compelling promotional artwork.
   • Ensure smooth event operations
7. Additional Duties:
   • Perform other duties within the scope of expertise as requested by direct management.

Yêu Cầu Công Việc

1. Requirements:

- 5 years + of experience in at the same level in Trade marketing with an international FMCG (food, pet food)

- Able to share expectations with peers.

2. Skills

- Proven experience as Trade Marketing.

- Proven experience in project, campaign management to deliver assigned works on-time in-full.

- Knowledge of Trade Marketing.

- Familiarity with latest marketing trends and best practices.

- Ability to conduct research and analyse data.

- Ability to work across teams in a fast-changing environment.

- Demonstrated ability to handle multiple projects and details simultaneously.

- Advanced MS Office skills with a focus on Power Point/Excel.

- Fluent in English and ability to work in multi-cultural environments.

- Presentation Skills.