Promotion Planning and Follow-up
• Manage Promotion calendar to align with Promotion guideline and Customers strategy to deliver business goal
• Input volume forecast on Monthly cycle to ensure stock availability/ Weekly follow-up with KAM and DP team to support enough stock for additional activities.
• Promotion scheme tracking/Price setting in system after Line Manager and KAM confirm mail posts.
• Post- Evaluation for key programs and input to Trade Marketing Manager for efficiency improvement.
In-store Merchandizing Plan
• Ensure outstanding Visibility/ Space Share through POSM/ Planogram by campaign.
• Manage/ maintain the permanent rental locations effectively with Call-to-Action message
• MT visibility management for the category in charged (planning, production, tracking, report)
+ Produce POSM
+ Manage all Marico assets in MT
+ Maintain updated records of purchased products, delivery information and invoices
• Propose and deploy display contest plan & deployment for KA/CAT assigned, review actual to submit for payment
In-store Activation and Off-take Driven Activities
• Activation (Sampling activities from MKT/ PG inline/BA)
+ Find vendor to supply activation
+ Negotiate to get good quotation within budget
+ Follow activation to report (sales/offtake)
+ Coordinate with marketing team and trade marketing managers to execute sampling calendar plan for NPD in year with allocation by KA group/customer
• Initiative other activities to drive off-take to gain market share e.g PG incentives, Sell-in Incentive…
Report and Review
• Category Performance review and Market intelligence update including internal/ scanned data/ Nielsen/ Kantar Report
• Budget control and update. Follow up with other business partners to ensure budget aligned with AOP, or support to prepare business case to request approval for additional budget
• University graduate in business administrative, foreign trade, economics.
• At least 2 years working experience in MT Trade Marketing/ Key Account planning for FMCG industry (Personal care is an advantage)
• Good analytical and influencing skill. Good sense of numbers.
• Good communication skill, both in Vietnamese and English
• Good in Power Point presentation, Excel calculation (pivoting, weekly/monthly template tracking)
• Proactive, and willing to work under pressure.
• Handle issue, flexible in problem solving with stakeholder especially in adhoc case month end.