Trade MKT Staff - MT

1. MT TMKT Planning:

•  Research shopper behavior at retail chains

•  Collaborate with Brand department to develop NPD plans / Sales-Brief events

•  Collaborate with MTP to develop promotional / on-top campaigns

2. Visibility & Merchandising:

-  Design and produce point-of-sale materials (POSM) and promotional displays to ensure they are eye-catching and align with brand identity.

• Optimize display placement (Space Management/Planogram) on the shelves of retail chains.

3. Coordinate/Implemente Activations:

• Schedule, organize, and supervise activation activities at points of sale.

• Coordinate with Field Sales to implement programs to stores on time and accurately

• Research and develop gift ideas for activation campaigns to enhance shopper engagement and campaign effectiveness.

4. Tracking & Post-Evaluation:

• Collect data and report monthly Sell-in and Sell-out

• Measure and evaluate “Post-Campaign Evaluation”

• Support evaluation of promotion effectiveness and recommend improvements for future campaigns.

• Update competitor activities and provide feedbacks/proposals of all competitive activities.

5. Administration & Project Support:

• Support budget tracking, expense monitoring, documentation management, and coordination with internal departments to ensure smooth execution of Trade Marketing activities.

• Other assignments from line manager

• Experience: at least 2 years of experience in MT TMKT (experience with Personal Care/Home Care is an advantage)
• Understanding of Modern Trade channel: knowledge of operations,reailer chaines ,  KPIs “Sell-out, ROI, Coverage” 
• Skills: Strong negotiation, project management, and data analysis skills
• Qualities: Excellent communication skills, flexibility, creativity, and the ability to collaborate across departments