Địa điểm

Hà Nội

Maps
  • Lương

    Cạnh tranh

  • Kinh nghiệm

    2 - 5 Năm

  • Cấp bậc

    Nhân viên

  • Hết hạn nộp

    12/03/2024

Phúc lợi

  • Laptop
  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Đồng phục
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Nghỉ phép năm

Mô tả Công việc

POSITION SUMMARY

We are pursuing a Brand Communication Planner to lead the admissions campaigns on multi channels (digital, partnership, …). The ideal staff must have a positive attitude, data driven mindset, good at cross functional and partnership collaboration.

RESPONSIBILITIES & DUTIES

Initiate monthly admissions campaign on multi channels

● Research, understand and respond to industry trends, audience segments and their behavior and motivations to come up with innovative ideas, initiatives for admissions campaigns;

● Data driven in Identifying areas for improvements and continuously AB Testing to improve performance of ownpages, customer journey, lead generation and enrollments;

● Coordinate and collaborate with internal and external stakeholders including, but not limited to academics, writers, publishers, key opinion leaders, influencers, partnerships, etc.;

● Monitor the progress of implementing key indicators in the Agency project, continuously offering improvement and optimization plans to achieve final results.

● Initiate, test and continuously optimize campaigns to attract new students on potential channels and partners with the same target customer segment.

● Manage, measure, and analyze lead conversion, lead eligibility, and enrollment metrics of growth sources.

● Make reports, update campaign results and propose new growth initiatives with the Head of Marketing.

Inbound Marketing

● Validate & finalize SEO action plan to increase organic traffics and qualify paid traffics to the website in order to acquire leads with competitive budget;

● Monitor and optimize the performance of the website: traffic, retention rate, conversion rate, leads.

● Develop inbound marketing plan for assigned target audience segment;

● Work with agency to track, optimize page performance; campaign performance;

● Ensure consistent brand look in accordance with company brand guideline across social media channels and website;

Undertake any other tasks as delegated by the Head of Marketing and BOM.

Yêu Cầu Công Việc

●       Bachelor degree in Marketing, Business or other related fields, studying abroad is a plus;

●       At least 2 years of relevant experience in campaign execution & planning on multi channels;

●       Have working experience in a performance media agency or in the education field is a plus;

●       Demonstrated knowledge of Google analytics and SEM-SEO implementation to effectively manage content and media performance. Experience in:

+ Optimizing landing pages and user funnels.

+ Google Ads, Facebook, GDN,…

+ A/B testing UI, UX

●       Good verbal and written communication skills in English and Vietnamese;

●       Well-developed interpersonal skills: coordination, liaison, negotiation, and multicultural communication;

●       Always put customers at the center, love what you do, love giving the best values to customers

●       Pay attention to details, stick to deadlines, and have the ability to multitask.

Thông tin khác

  • Bằng cấp: Đại học
  • Độ tuổi: Không giới hạn tuổi
  • Lương: Cạnh tranh
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