Brand Manager - Huda

Mô tả Công việc

Role overview

• Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity
• Be a part of developing long-term positioning, brand strategy and commercial plan

Responsibilities:

• Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)
• Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam
• Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan
• Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points
• Engages sales and channel marketing teams to ensure delivery of efficient brand building
• Identify and work out relevant consumer and shopper insights
• Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels

Yêu Cầu Công Việc

• 5 years’ experience in brand management
• Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process
• A thorough understanding of marketing and business functions at FMCG sectoc
• Demonstrated strength in marketing competencies with particular strength in Brand Planning,  Brand Strategy, Communication and Media Management 
• Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation
• Strong analytical, decision making, influence, communication & presentation skills