05/10/2024
Thực phẩm & Đồ uống , Tiếp thị / Marketing , Tiếp thị trực tuyến
Nhân viên chính thức
Cạnh tranh
3 - 5 Năm
Quản lý
05/10/2024
- Drive the procurement and sole distribution contracts for new brand, in consultation with the Marketing Director
- The development and implementation of a brand plan for driving sustainable, long-term growth while delivering the budget and strategy
- Support the creation of annual strategic and operating plans.
- Analysis, tracking, generation of data and reports that lead to insights that drive action plans
- Oversight of the marketing programming by quarter that engages consumers and provides retail and on-premise activation.
- Manage internal and agency creative with strong briefing that drives cohesive communication for packaging, point of sale, advertising content and digital programming supporting media activity across all channels of media.
- Manage A&P budget
- Manage, with the brand principals, the design, procurement, distribution of merchandising materials for a seasonal/quarterly program.
- Support the brand at events, promotional activities, sales meetings
- Generate creative ideas that support brand needs that gain consumer and customer traction.
- Undertake other tasks requested by the Marketing Director.
- Granduating from University/ College.
- Having 3-4 years’ experience in a results-oriented consumer product marketing role at a marketing driven firm, traditional FMCG/Beverge/Ice-cream experience is preferred.
- Proven experience in project planning and management, budgeting and financial analysis, and product positioning
- Proven ability to lead cross-functional teams to project completion
- Demonstrated ability to analyze and interpret data, add value and provide action-oriented recommendations in-line with business objectives
- Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives
- Must have proven inter-personal and communication skills. Must be highly organized, flexible, self-motivated and able to succeed in a dynamic fast-paced environment.
- Fluent in spoken and written English – strong comprehension is a must.
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