Campaign Management Executive

Mô tả Công việc

As a Campaign Management Executive, you will be responsible for planning, executing, and optimizing e-commerce campaigns across multiple channels, including Shopee, Lazada, TikTok Shop, brand.com, and Social Commerce... Your role is crucial in driving business results and enhancing the consumer experience. Key responsibilities include:

Market Research: Stay updated on e-commerce trends, emerging initiatives, and market best practices across all platforms to incorporate innovative ideas into brand-focused campaigns.

Campaign Planning:

• Develop and manage an integrated campaign calendar that aligns with brand activities, partner promotions, and key e-commerce events (e.g., platform birthdays, Mid Year Campaign 6.6, 9.9, 11.11, 12.12, Tet).
• Conceptualize and create engaging campaigns tailored to specific brand activities, including:
  • Brand Day/ Super Brand Day: Work with brand teams to craft campaigns that boost visibility and sales on key brand days.
  • New Product Launch: Create launch strategies to generate excitement and drive sales across all e-commerce channels.
  • Branding Initiatives: Design campaigns that strengthen brand awareness and ensure consistent messaging.
• Coordinate with related departments such as Commercial, Media, Affiliate, Livestream, and others to develop comprehensive plans, detailed execution checklist and set targets from various sources of growth.

Campaign Execution:

• Develop and manage an integrated campaign calendar that aligns with brand activities, partner promotions, and key e-commerce events (e.g., platform birthdays, Mid Year Campaign 6.6, 9.9, 11.11, 12.12, Tet).
• Act as the PMO (Project Management Officer) of the campaign, responsible for managing the campaign checklist with all relevant departments including Commercial, Media, Affiliate, Livestream, and others. This involves:
  • Task Management & Timeline Coordination: Align and track tasks with clear deadlines, ensuring timely and high-quality delivery.
  • Quality Assurance: Ensure all deliverables are accurate and meet campaign goals.
  • Issue Resolution: Quickly address roadblocks to keep the campaign on track.
• Partner with external stakeholders (Shopee, Lazada, TikTok Shop, etc.) to deliver best-in-class e-commerce campaigns that achieve business KPIs and enhance brand visibilities.

Performance Monitoring & Reporting:

• Work with related teams (Commercial, Media, Affiliate, Livestream, Data, CS, Operation…) to analyze campaign performance across all channels and provide actionable insights and back-up plans during campaign.
• Prepare post-campaign reports, highlighting key learnings and recommending strategies for future brand activities.

Yêu Cầu Công Việc

• Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience:
  • 1+ years of experience in Campaign Management, Project Leader, preferably within E-commerce or Digital Marketing.
  • Proven track record of successfully planning and executing multi-channel e-commerce campaigns, with a focus on brand activities such as product launches and branding initiatives.
• Skills & Competencies:
  • Strong project management skills with the ability to manage multiple campaigns simultaneously across various channels.
  • Excellent communication and collaboration skills, with experience working across multiple teams and stakeholders.
  • Proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies.
  • Familiarity with e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop) and a deep understanding of platform mechanics.
  • Creative thinker with a strategic mindset, capable of developing innovative campaign concepts that enhance brand presence.
• Personal Attributes:
  • Goal-oriented and highly organized, with a proactive approach to problem-solving.
  • Ability to work under pressure and meet tight deadlines in a fast-paced environment.
  • Enthusiastic about e-commerce and digital trends, with a passion for continuous learning and improvement.