E- com Key Account Manager

Mô tả Công việc

As the Ecommerce Manager at B Happy, you will develop and execution of the ecommerce strategy to drive online sales growth and enhance the digital presence of B Happy brands in all ecommerce business model. You will collaborate with cross-functional teams to optimize product listings, implement digital marketing campaigns, and enhance the online shopping experience for consumers. This role requires a deep understanding of ecommerce best practices, digital marketing, and consumer behavior in the beauty industry.

What you will do:

Commercial planning

Develop and manage comprehensive commerce strategies to achieve revenue and profitability targets

Analyse market trends, consumer behaviour, and competitive landscape to identify growth opportunities

Forecast sales and inventory levels to optimize product availability and minimize stockouts

Key account management

Build and maintain strong relationships with marketplace accounts

Develop, manage and partnership with KOL/KOC/AFF/ Publisher to run the campaign

Monitor account performance and implement strategies to meet or exceed sales targets and optimise ROI

Platform and campaign management

Oversee the management and optimization of ecommerce platforms, including the company website and social commerce

Ensure that product listings, pricing, and promotions are accurately and effectively presented across all online channels.

Collaborate with external partners to enhance website functionality, user experience, and performance.

Digital Marketing:

Work with digital marketing to develop and execute digital marketing campaigns to drive traffic, engagement, and conversion on ecommerce platforms, website and social commerce

Analyse campaign performance and optimize strategies based on data-driven insights to maximize ROI

Merchandising and Product optimise

Work closely with the product management, merchandizer and creative teams to ensure a compelling product assortment that meets customer needs and preferences

Monitor product availability, inventory levels, and pricing competitiveness to drive sales and profitability

Optimise performance by product based on historical data

Customer Experience and Engagement:

Implement strategies to increase customer engagement, retention, and loyalty through personalized messaging, rewards programs, and customer service excellence

Monitor customer feedback and satisfaction metrics to identify areas for improvement and drive continuous enhancement of the online shopping experience.

Analytics and Reporting:

Track and analyse key performance metrics related to ecommerce sales, traffic, conversion rates, and customer behaviour

Generate regular reports and insights to evaluate performance, identify trends, and inform decision-making

Utilize data-driven insights to drive continuous improvement and optimization of ecommerce initiatives.

Yêu Cầu Công Việc

Requirements:

-       Bachelor’s degree in business, Marketing, Ecommerce, or a related field

-       Proven experience in managing an ecommerce platform, with a strong understanding of ecommerce best practices and analytics tools.

-       Strong analytical skills with the ability to interpret data and make data-driven decisions.

-       Excellent leadership, communication, and project management skills

-       Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

-       Experience with SEO, SEM, and online advertising is a plus

-       Experience in the cosmetics industry is a plus

-       Can-do attitude, and hunger for growth. Honest, people-oriented, teamwork, and well-organized.

Benefit:

-       Base salary from 14Mil – 18Mil depends on your competence and experience. And performance-based bonus ( up to 27mil vnd)

-       Health insurance and other company benefits.

-       Opportunities for professional development and career growth.

-       Collaborative and dynamic work environment