Hưng Thái Tech - Digital Marketing Specialist

Mô tả Công việc

Campaign Management:

• Plan and execute digital marketing campaigns including SEO/SEM, email marketing, social media, display advertising, and PPC.
• Monitor and analyze campaign performance metrics and provide actionable insights to improve ROI.

Content Strategy:

• Develop and manage content marketing strategies to engage and grow the online audience.
• Collaborate with the content team to create compelling and relevant content for various digital platforms.

SEO and SEM:

• Perform keyword research and optimize website content to improve organic search rankings.
• Manage and optimize paid search campaigns to maximize visibility and conversions.

Social Media Management:

• Develop and implement social media strategies to enhance brand presence and engagement on platforms like Facebook, Twitter, LinkedIn, Instagram, and others.
• Monitor social media trends and adjust strategies accordingly.

Analytics and Reporting:

• Utilize analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on the effectiveness of digital marketing efforts.
• Provide regular reports and insights to stakeholders on campaign performance and digital marketing initiatives.

Email Marketing:

• Create and manage email marketing campaigns, including newsletters, promotional offers, and automated email sequences.
• Segment email lists and personalize email content to improve engagement and conversion rates.

Yêu Cầu Công Việc

·        2-4 years of experience in digital marketing or a related role

·        Proven experience with digital marketing tools and platforms (Google Ads, Facebook Ads Manager, MailChimp, etc.).

·        Strong understanding of SEO, SEM, PPC, and web analytics.

·        Excellent written and verbal communication skills.

·        Creative thinker with strong problem-solving skills.

·        Ability to manage multiple projects simultaneously and meet deadlines.

·        Proficiency in using data analytics and reporting tools.

·        Experience with graphic design tools (Adobe Creative Suite, Canva, etc.)