Market Research Specialist (Fintech)

Mô tả Công việc

Job Responsibilities

• Conduct regular market research to gather and analyze trends, competitor activities, and customer preferences in the fintech industry.
• Organize and oversee mystery shopping programs to evaluate customer experiences and the effectiveness of company offerings.
• Recruit and train a network of mystery shoppers, ensuring they are equipped to assess various customer touchpoints accurately.
• Collaborate with internal teams, including Product, Marketing, Risk, and Collection, to share research insights and contribute to process improvements.
• Develop and present detailed reports on findings from mystery shopping activities and market research to relevant stakeholders.
• Propose strategies and solutions based on research to enhance customer experience and product performance.
• Maintain and refine the mystery shopping framework to ensure efficiency and effectiveness.

Yêu Cầu Công Việc

Job Requirements

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• At least 3 years of experience in the fintech industry.
• Proven experience in market research and mystery shopping.
• Solid English in all 4 skills, especially speaking and writing.
• Strong analytical skills with the ability to interpret data and translate findings into actionable insights.
• Excellent organizational and project management skills, capable of juggling multiple tasks and priorities.
• Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and lead external personnel.
• Ability to think strategically while maintaining attention to detail.
• High level of responsibility and ability to work independently with minimal supervision.
• Can-do attitude.

Preferred Qualifications

• Familiarity with customer journey analysis and UX research.
• Proficiency in data analysis tools and CRM systems.