05/07/2024
Tiếp thị / Marketing , Tiếp thị trực tuyến , Quảng cáo / Đối ngoại / Truyền Thông
Nhân viên chính thức
1,300 - 2,000 USD
5 - 15 Năm
Quản lý
05/08/2024
Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all programmatic buying platforms;
Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives;
Build training materials and best practice documentation;
Leverage first party and third-party data for targeting and insights;
Oversee the work of one specialist, train technical knowledge and manage workflow;
Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution;
Responsible for overseeing client pacing & performance across digital media portfolio;
Recommend forward thinking strategies and innovations;
Proactively working with client services on campaign set-up and optimization strategy;
Work with the data teams to provide analytical insights to the client.
6+ years of experience working in the programmatic digital media buying & planning space with focusing on programmatic strategy and execution;
Must have in-platform execution experience pulling the levers in DSP platforms (i.e. Google’s DoubleClick Bid Manager, Google, Facebook, DCM & DV360, local publishers…);
Must love and be curious about data analytics and how that affects the bottom line;
Experience with digital ads trafficking is required (Adform, DCM, Sizmek);
Bachelor’s degree from an accredited college or university;
Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint;
Professional client communication, both written and verbal;
Ability to handle multiple projects and prioritize responsibilities;
Ability to work efficiently in a fast-pace environment;
High level of accuracy and attention to detail;
Self-motivated, but also can work well in a team;
Keen problem-solving and troubleshooting abilities;
Drive, ability to manage details and meticulous.
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