Analyze market situations, internal sales performance, consumer insights, market trends, and competitors’ movements... to identify brand opportunities and issues, and understand unmet needs for brand planning.
Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution.
Get closed to customers/consumers via frequent market visits.
Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing) to run NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch.
Management of marketing budgets within agreed targets.
Other tasks assigned by the line manager.
Yêu Cầu Công Việc
Bachelor's Degree in Marketing, Business Administration or related major.
At least 3-5 years experience in the same position at FMCG, within Foods category or global brand is a big plus.
Proficient in english.
Strong at consumer understanding, creative & strategic knowledge.
Ability to multi-task and be proactive & independent in a fast-paced, ownership in dynamic environment.
Results driven and possessed initiative to organize work independently.
Be able to work well with cross functions to drive sales and build the brand.
