Brand Manager/ Trưởng phòng Quản lý thương hiệu

Mô tả Công việc

• Define strategic goals, position new and existing brands / products of brand incharge to seek new business opportunities with new brands or to grow existing brands in the short, medium and long term to achieve to achieve the strategic goals of the Marketing Division
• Plan, set goals, identify, allocate resources, set procedures, guide work, train employees, and implement short, medium and long-term strategic actions. Marketing block aims to achieve short, medium and long term strategic goals of the company
• Organize, collect and implement the following tasks by brand: analyze and evaluate trends and potential competitors of beverage categories and consumer in the beverage market to propose alternatives
• Develop and plan and implement, test, evaluate, analyze, improve by brand incharge: Objectives, strategy (distribution, advertising, pricing, products proposition), 360 communication campaigns for current and new brand/ product positioning , budget for Marketing activities (incl Market research) to increase market share, brand health, output, with reasonable costs, ensure spending is in the approved DMEC / Net Sales index to achieve optimal profit for the company
• Build, develop and implement creative ideas - communicate for brands of brand incharge in order to reach consumers in the most impressive way so that they remember advertising, brand benefits; From there, create a buying desire to increase sales volume for the company.
• Check and analyze the results of Marketing activities of brand incharge with target results, report results, provide necessary information, propose progressive actions