Digital & Growth Marketing Manager

Digital Marketing Strategy & Execution:

• Develop and execute end-to-end digital marketing strategies across all key channels (paid search, social media, programmatic, display ads, email marketing, content marketing, and SEO) to drive user acquisition and retention.
• Plan and manage paid media campaigns (Google Ads, Facebook, Instagram, TikTok, etc.) to ensure targeted growth and maximum ROI.
• Work with product and analytics teams to monitor and optimize app store listings and ASO (App Store Optimization) to improve discoverability and conversion rates.

Growth & User Acquisition:

• Identify and execute scalable user acquisition strategies to drive rapid growth of active users, ensuring high-quality leads and efficient spend allocation.
• Leverage data analytics to assess user behavior and optimize conversion funnels from awareness to download and in-app activity.
• Develop and manage referral programs, influencer partnerships, and affiliate marketing campaigns to expand user base.

Campaign Performance & Reporting:

• Analyze digital marketing performance and provide actionable insights to continuously optimize campaigns for higher engagement, lower cost-per-acquisition (CPA), and improved customer lifetime value (CLV).
• Generate regular reports on key performance indicators (KPIs) such as user acquisition, engagement, and retention metrics.
• Use A/B testing, user segmentation, and cohort analysis to refine messaging, creatives, and campaign strategies.

Cross-Functional Collaboration:

• Collaborate with the product team to align marketing efforts with product launches and updates, ensuring the app’s features and benefits are well-promoted.
• Partner with the content and creative teams to develop compelling ad creatives, landing pages, and promotional materials.
• Work closely with the data and analytics teams to leverage insights and make data-driven decisions for campaign optimization.

User Retention & Engagement:

• Develop and execute retention strategies, including in-app messaging, push notifications, email campaigns, and loyalty programs, to engage users and encourage repeat usage.
• Implement personalized marketing tactics to enhance user experience and increase app stickiness.