Digital Performance Executive

Mô tả Công việc

• Develop and manage advertising campaigns on E-commerce platforms (Shopee, Lazada, Tiki,...) and digital channels like Facebook, TikTok, Zalo, and Google.
• Allocate and manage advertising budgets across E-commerce platforms and digital channels efficiently.
• Ensure campaigns achieve set KPIs.
• Continuously monitor and optimize campaigns in real-time to maximize ROI and conversion rates.
• Collect and analyze data from campaigns across E-commerce and digital platforms, focusing on key metrics like CPC, CPA, and conversion rates.
• Provide detailed performance reports with actionable insights and recommendations for campaign improvements.
• Conduct market research and analyze consumer behavior to identify trends and opportunities for campaign optimization.
• Propose and implement new strategies to enhance brand presence and market share across E-commerce and digital channels.
• Set up, manage, and optimize advertising accounts on E-commerce platforms, Facebook, TikTok, Zalo, and Google.
• Handle issues related to advertising policies, ensuring compliance with platform guidelines.
• Collaborate with marketing, content, and design teams to create engaging ad content aligned with brand objectives.
• And other tasks as assigned by Line Manager.

Yêu Cầu Công Việc

• Bachelor's Degree in Marketing, Digital Marketing, or other related fields.
• At least 2 years of experience in performance marketing, with a strong focus on e-commerce.
• Previous experience in the fashion or retail industry is a strong advantage.
• Proficiency in E-commerce advertising platforms (Shopee, Lazada, Tiki,...) and digital tools like Google Analytics, and Facebook Analytics.
• Excellent budget management and optimization skills
• Strong ability to work independently and as part of a team, with effective communication skills.
• Strategic thinking and quick problem-solving abilities.